First ask
Subject
Google Review Request Templates (Free Copy-Paste Pack)
Asking for a review should be simple and genuine. Pick your trade, a tone and a channel below and the generator writes the message for you, with your business name and your review link already filled in — or scroll past it and copy the plain templates by hand. Always ask every customer, never offer incentives or gate access behind a review.
Build your review request
Everything happens in your browser. Nothing you type here is sent to us or saved anywhere.
Google Business Profile → Ask for reviews → copy the link. Turn it into a QR poster.
Leave this empty and the template keeps [First Name], so you can reuse it for every customer.
Follow-up
Subject
Email me the whole pack
All 4 text messages and 2 emails in one message, so the wording is in your inbox when you are standing in a driveway and need it — not on a page you have to find again.
One email with the resource. No spam, unsubscribe any time.
Three rules that are not ours — they are Google's
- Ask everyone. Screening for the customers who seem happy is review gating, and it is against Google's review policy whether you do it by hand or with software.
- Offer nothing. A discount, a gift card or a giveaway entry in exchange for a review puts every review you have already earned at risk, not only the paid ones.
- Never write it for them. Reviews you compose, buy or post from your own devices are the fastest route to a suspended profile.
The plain templates
If you would rather not use the generator, here is the original pack. Replace [Business], [First Name] and [link] with your details.
SMS templates
Keep SMS short. Each template ends with a STOP opt-out line as required.
SMS Template 1 — Quick follow-up
Hi [First Name], it was great working with you today! If you have 60 seconds, a Google review would mean a lot to us: [link] Thank you! - [Business]. Reply STOP to opt out.
SMS Template 2 — Next-day follow-up
Hi [First Name], hope the job is working out well! We rely on reviews to get found on Google. If you are happy with the work, could you leave us a quick one? [link] - [Business]. Reply STOP to opt out.
SMS Template 3 — Friendly reminder (7 days later)
Hey [First Name], just a quick reminder from [Business]. A Google review goes a long way for a small business like ours. Takes about a minute: [link] Thanks so much! Reply STOP to opt out.
SMS Template 4 — After a referral or repeat job
Hi [First Name], thanks for choosing [Business] again! Customers like you are the reason we do this. If you have a spare minute, a Google review helps others find us: [link] Much appreciated! Reply STOP to opt out.
Email templates
Email gives you more room to be personal. Keep the subject line friendly, not pushy.
Email Template 1 — Same-day send
Subject: How did the job go, [First Name]?
Hi [First Name], Thanks for having us out today. It was a pleasure working with you. If you are happy with how everything went, could you leave us a quick Google review? It really helps local customers find us when they need our services. Leave a review here: [link] It only takes about a minute and means a lot to a small business like ours. Thanks again, [Your Name] [Business] [Phone Number]
Email Template 2 — One-week follow-up
Subject: A small favor, [First Name]
Hi [First Name], I hope everything is still looking great after our visit last week. We are a small local business, and Google reviews are how new customers discover us. If you had a good experience, a review would genuinely help us a lot: [link] Thank you for considering it. And if anything came up after the job, just reply to this email and I will make it right. Best, [Your Name] [Business]
Tips for using these templates
- Ask every customer. Consistency beats cherry-picking. Google rewards a steady stream of recent reviews over sporadic bursts.
- Personalize the first name. Templates with a name get meaningfully more responses than mass blasts.
- Send within 24 hours. The job is fresh in their mind and they are most likely to act.
- Never offer incentives. Gift cards, discounts, or rewards in exchange for reviews violate Google policy and can get your profile penalized.
- Never filter by satisfaction. Only asking happy customers is a dark pattern and also violates Google policy. Ask everyone.
Questions
What should a Google review request actually say?
Four things, in this order: who you are, a reminder of the job you just did, a direct link to your review form, and a reason it matters that is about you rather than about them. Keep it under about 300 characters for a text and under about 150 words for an email. The generator on this page writes all four for you once you pick a trade and a tone.
When is the best time to ask for a review?
Within 24 hours of finishing, while the job is still fresh and the customer is still pleased with it. Then once more, three to five days later, if they have not replied. That second ask is where a large share of reviews actually come from, which is why every tone here gives you a follow-up as well as a first message.
Can I only ask the customers who seemed happy?
No. That is called review gating and it is explicitly against Google's review policy, whether you do it by hand or with software that screens people first. Profiles have been penalized for it. Ask every customer, every time, and let the volume take care of the average. It is also simply less work than deciding case by case.
Can I offer a discount or a gift card for a review?
No. Offering anything of value in exchange for a review breaks Google's policy and puts every review you have already earned at risk, not just the incentivized ones. None of the templates on this page offer anything, and you should not add it. If you want more reviews, ask more people rather than paying the ones you already asked.
Do I have to include Reply STOP in a text message?
Yes, if you are texting customers about your business in the United States. The opt-out is required by the TCPA and by carrier rules, and it has to be honored when someone uses it. Every SMS this page generates ends with the same opt-out line, appended automatically, and there is no option to switch it off.
Why do the text templates avoid dashes and accented characters?
Because a single character outside the GSM-7 alphabet flips the whole message to UCS-2 encoding, which cuts a segment from 160 characters to 70 and can roughly triple what your carrier charges you. Every SMS here is plain 7-bit text on purpose, and the character counter under each message tells you how many segments you are actually sending.
Where do I find my Google review link?
Open your Google Business Profile, choose Ask for reviews, and copy the short g.page link it gives you. Paste that into the review link box above and it is substituted into every template. If you would rather hand someone a code to scan on the doorstep, our free QR code generator turns the same link into a printable poster.
Is this generator free?
Yes, completely. No account, no email required, and nothing is sent to our server — the substitution runs in your browser. Tradeloper is a paid product for sending these requests automatically and tracking what comes back, but the wording is yours to take either way.
Read more: How to ask for Google reviews (the right way)
Tired of sending these one at a time? Tradeloper emails the request for you when the job is done, sends one polite follow-up if nothing comes back, and tracks your Google review count daily so you can see what is working.
Review collection starts at $19/month; the get-found toolkit — local rank tracking, profile scores, job pins, AI posts and the reviews widget — is Pro at $49/month.