Free Google Business Profile audit
Answer a few quick questions and get an instant score for how findable and trustworthy your Google presence is — plus a prioritized, plain-English list of exactly what to fix first. No account, no card.
Questions
Is this Google Business Profile audit really free?
Yes — no account, no card, no email required. Answer a few quick questions about your profile and you get an instant score plus a prioritized list of fixes. The automatic, always-on version (that tracks your reviews and rank for you) is the paid Tradeloper product this is based on.
How is the score calculated?
It weights the local-ranking levers you can actually control: review count and recency, Google Business Profile completeness and activity (category, hours, photos, posting), whether you reply to reviews, and your star rating. Proximity — how close you are to the searcher — is the biggest factor overall but it's the one thing you can't change, so we leave it out and grade the rest.
What should I do first with my results?
Start at the top — the list is ordered by impact. For most local businesses the single biggest lever is a steady stream of recent reviews, because Google weights recency heavily and most owners forget to ask. Complete your profile next, then keep it active with posts and review replies.
Fix what the score found
Each of these is free and needs no account:
- Google Business Profile category finder — the exact primary and secondary categories for your trade. Primary category is the strongest profile signal you control.
- Google review calculator — how many 5-star reviews it takes to close the review gap above.
- Google review link generator — the direct link to send customers, so asking actually converts.
- The full optimization checklist — every field, in the order worth doing them.